Caribbean Export Development Agency (Caribbean Export) under the 10th European Development Fund (EDF) will be coordinating a Caribbean Soul Fusion Concert during the London 2012 Olympics, on August 10th, 2012. This collaborative effort provides a perfect opportunity to expose the region’s emerging as well as more established artistes and musicians to the world. It will provide an ideal platform to display Caribbean talent to potential markets and investors, with the aims of widening the fan base of the Caribbean music, while at the same time increasing the demand for related products in Europe and the rest of the world. The event will be held as part of the African-‐Caribbean 2012 Business Expo.